The Ritzville Chamber of Commerce, City of Ritzville and the Adams County Development Council partnered together to develop a branding marketing strategy with Arnett Muldrow & Associates. The strategy establishes a single brand that can be used by businesses and organizations to promote Ritzville’s history, quality of place, lifestyle, culture, and diversity. The result is an unique identity that encompasses the city at every level.
We are history.
Our community is an inheritance from the people who came here to make a new life. Pioneers settled Ritzville seeking a place where they could work hard and gather together in peace. The railroad brought life to our town just as it brought the wheat cultivated here to a hungry new nation. We evolved to become a crossroads of Washington via rail, Route 10, and now the modern highways that join right here.
We are family.
We are a place that cares for our young people by investing in schools and in parks. We support our youth as they take Ritzville to the national stage with award winning teams. We provide health for our people at a modernized hospital that the community built and supports. We are longtime families with generations of connections joining with people who have chosen Ritzville as their new home.
We are resourceful.
In Ritzville, we honor the land that provides for us still today. Our work on the land is what built this town. We know that to be successful we must be inventive yet practical. We join as a community to solve common problems, know that our neighbors will provide support when in need, and follow the code that defines this place: take pride in your work, always finish what you start, and do what needs to be done.
We are spirited.
We are a child smiling in a waterpark built for fun. We enjoy a round of golf right here in town. We install sculptures by local artists reflecting on our past and honoring our heroes. We gather each fall for a homegrown fair. We celebrate each spring with a grand reunion. We welcome newcomers and visitors who cherish life in a small town.
We are movement.
From here we send crops all over the world. We move people on freeways that link our nation and state. Yet we are not a place to quickly move through. We advance as a community not content to simply be. We do this with an eye toward our history, attuned to the families that make this place home, with resourcefulness and spirit. Our town may be small but we provide abundance to our people.